About us
Hey there! Nice to meet you! Check out these two quirky guys in the photo – yep, that's us, Jayden and Luit, the dynamic duo behind ICH LIEBE. We're a proud Vietnamese-German couple from Saigon, bonded by one massive thing: love. Love for each other, of course, and for life's little joys like crispy fried bananas, salted coffee, and the occasional durian treat (mlem mlem). But most importantly, we share a passion for creative design, beauty, elegance, art, culture, people, nature, and, you guessed it, love.
Jayden is our practical artist, a whiz at fashion design, painting, and crafts. Luit, on the other hand, excels in digital art, UI design, writing, and dreaming up wild ideas. Together, we're like Yin & Yang, fire and water, Plants vs. Zombies, rainy seasons and thunderstorms – explosive, powerful, yet playful and beautiful.
We love each other and remind each other dozens of times a day: "I love you" "Yêu anh" Or "Ich liebe dich" The last one is German for "I love you", and since we're head over heels for each other and also a bit obsessed with life's big questions (thanks, universe!), we decided to merge our passions and talents. Thus, ICH LIEBE was born – a brand that's all about energy, positivity, inclusivity, and style, capturing our philosophy of life.
ICH LIEBE.
ICH LIEBE Jayden. ICH LIEBE Luit. ICH LIEBE you, the awesome person reading this. ICH LIEBE queers. ICH LIEBE straights. ICH LIEBE everyone in between and beyond. ICH LIEBE love. ICH LIEBE life. ICH LIEBE style. ICH LIEBE fashion. ICH LIEBE banana. ICH LIEBE everything.
THIS IS US. THIS IS ICH LIEBE.
And now YOU can be a part of ICH LIEBE too.
ICH LIEBE Jayden
Hi, I'm Jayden, and I'm 25 years old this year.
I come from a farming family where my parents taught me core values and guided me on how to live a proper life and behave correctly. From a young age, I felt different, deeply attracted to beauty, paintings, and colors. My artistic talent began to emerge when I went to school, where I was passionate about art and always scored high in drawing (on the other hand, I wasn't very good at other subjects, haha).
That passion led me to pass the university entrance exam in 2017, enrolling in the Faculty of Industrial Fine Arts, majoring in Fashion Design. Over the years, I have consistently pursued fields related to art. My current job is similar, though slightly different in form, but it is always connected to design and art.
I have a fairly social personality, but I'm somewhat introverted. I rarely show my emotions or talk much with strangers; sometimes my emotions are unpredictable and a bit hard to read. I live simply, always listening to my feelings and doing what makes me comfortable. I don't force myself to change to become different.
I have personal interests, such as a passion for studying nature, the environment, and the universe. I'm always curious about how they work and develop. Perhaps because I was born and raised in the countryside, nature and plants have always been an inseparable part of my heart, bringing me peace and indescribable feelings.
In the future, I have many wishes that have formed since early on. I dream of a peaceful life with a small garden where I can live with my life partner, someone I always love and who loves me in return. I also wish to travel around the world to explore and learn. As I've shared with my boyfriend Luit, I want to learn about cultures, discover the beauty of various places, and find the answer to the question, "How does the world work?" I want to step out of the "safety bubble" I'm living in, to enter a new world, learn, and step out of my comfort zone.
Currently, after going through many life events, I've realized that it's never too late to start over and pursue my dreams and plans. That's why I've begun working on a project I left unfinished years ago - establishing a fashion brand to freely express my creativity and passion for art. That brand is called ICH LIEBE.
This time, I'm not doing it alone but with the support and contributions of my boyfriend. His presence by my side has given me a lot of motivation, helping me to become more serious and determined to pursue this project intensely. I'm very grateful to have him by my side.
Regarding ICH LIEBE, it is a fashion brand we're building, aimed at beauty and love for everyone. There's much more exciting about it, so if you're interested, learn more about ICH LIEBE!
The core values I hold dear in life and work are always living kindly and focusing wholeheartedly on what I'm doing. I pay attention to the little things around me because I believe that when you live well and meticulously, good things will come to you. If today isn't great, perhaps tomorrow will be gentler with you!
I'm not very good at writing or using flowery language, but everything I've written comes from the bottom of my heart. I hope that when you read this, you'll find a connection not only in feelings, dreams, and work but also in the shared ideals that guide our hearts.
ICH LIEBE Luit
Hey there, I'm Luit! A software engineer from Germany who's been soaking up the vibrant energy of Saigon's 21.5 million people since 2018. I was born and raised in the cozy 1.5 million town of Munich before moving to the peaceful Bavarian countryside, where I spent my youth surrounded by nature. But my love for exploring new places led me to bounce around various cities across Germany - Berlin, Weimar, Cologne, Hamburg, and finally Frankfurt, a city that, despite its size, offers a cool mix of diversity and international vibes.
With over 17 years of experience in industries ranging from video game trade fairs to tech startups, I've developed a flexible and innovative approach to product and software development. My technical expertise perfectly complements the creative brilliance of my amazing boyfriend, Jayden. Together, we're not just a great team in life but also in our shared passion project - ICH LIEBE. While Jayden brings his creativity and communication skills to the table, I'm the guy behind the scenes, managing the technical and admin stuff to keep everything running smoothly.
Beyond the tech world, I share a deep love for nature and flowers - a passion passed down from my mom, who's dedicated her life to creating an award-winning, insect- and animal-friendly jungle-garden. This love for nature doesn't stop me from being fascinated by urban environments. I see the cityscapes we build, despite their environmental impact, as a testament to human creativity and resilience.
ICH LIEBE is more than just a brand for us; it's a platform where we express our love for life, nature, and each other. I'm deeply concerned about the climate crisis, environmental pollution, the global destruction of Earth, and the mass extinction of species caused by human activity. Through ICH LIEBE, I'm committed to minimizing our ecological footprint and raising awareness about the urgent need to protect our planet. Every decision we make at ICH LIEBE is guided by our desire to preserve the diverse wonders of life for future generations, even if it means making compromises and practicing mindful consumption.
At the heart of it all, ICH LIEBE life, ICH LIEBE nature, and above all, ICH LIEBE Jayden. Together, we're striving to create something beautiful and meaningful - not just for ourselves, but for the world around us.